From Entrepreneur to Parentrepreneur 2: Twins, things and wins

So, it’s been a little hectic since the last post, and lessons have been learned – many of them! 

My number one lesson? As soon as you think you know something, it changes. 

No kidding! Not only is every baby different—trust me, we have twins, and what works for one doesn’t for the other—but also what worked yesterday doesn’t work today. They also have no regard for your plans, schedules, or client calls. So inconsiderate! 

Anyway, it’s been an interesting few months, and I’m squeezing in some part-time work around the twins. It’s been quite transformative in terms of: 

  • Prioritisation: Dropping from 7.5 hours to 2 a day, the focus has to be on impact 
  • Delegation: You have to utilise your team. You can’t hold on to what you did before 
  • Procrastination: There’s no time to waste time here – efficiency is key

The net result has been both the good and bad end of the stick for our newest team member, who joined to help take work off my plate and allow us to keep growing. There’s definitely some good freedom and autonomy in this role, both through necessity and high trust levels. And he has demonstrated he’s more than up to task!  

Case in point: The day the twins arrived, I had to tell him, “That project we were going to do a handover on is all yours now – good luck!” 


Things that help as a parent and business owner

🗓️ In the main, working to a (semi-flexible) feeding and sleeping schedule has been a game changer. As parents, we have at least some predictability and, for the business, can plan in a few calls. 

👥 Trusting the team! All of them have stepped up and taken things off my plate at various points. We have great people, and it’s made life much more manageable. 

🍼 Nanny! We have some help a few times a week, and similar to the schedule benefit, it’s glorious to know when you might have some uninterrupted time to plan in calls or high-impact delivery work. 


Things that have been challenging as a new parent and business owner 

📈 Keeping up with clients and the sales pipeline proved a little tricky for a couple of months there. Now, my top priority is checking in with our clients on a regular basis and managing the inflow of new business. 

😄 Fun! It’s easy to get bogged down in babies, household chores and work. With the addition of day support and a little more predictability with the babies’ schedule, planning in some fun times has helped boost the general mood. 


Business strategy as a new parent: What’s next?

Good people are key!

In addition to our excellent development team, we’ve added to our talent with:

  • We’ve engaged a new CFO, Alfie Wenegieme, via Cactus and look forward to some structure and focus around our financials. Early discussions have already been both thought-provoking and energising. 
  • We’ve been obtaining independent feedback from our clients with the help of Remeny Armitage Royle at Brilliant and Human, which is helping instruct our operations strategy, service and marketing focus. It’s been a seamless process and generating hugely valuable insight.
  • You’ll be hearing more from us with the support of Ben Horsley-Summer, aka Null, who is himself a brilliant human and one I’d love to keep all to ourselves! 
  • Last but not least, we’re extending our outreach with PPC campaign support from Mark Proctor of Dropkick Marketing and it’s been great to see some early results and welcome new clients to the fray.


  • We’re working on five new major projects to automate business processes for our clients. Which makes five businesses that are about to get seriously scaled up.


  • We’re working on our own internal systems to automate more of our processes. The old ‘cobbler’s shoes’ phrase is suddenly very apt here!

Overall, it’s been an exciting (if slightly exhausting) period of living, loving and learning. But I wouldn’t change a thing. Keep your eyes peeled for Parentrepreneur instalment number three, coming soon-ish. 

If you want chat about parenting and ‘businessing’ then hit me up – I’d love to share our parentrepreneur ups, middlings and downs over a virtual coffee.

Or, if you’re a business owner looking to free up your time for parenting, general life stuff, or you’d simply like to scale up and make more money, then contact us.

From Entrepreneur to Parentrepreneur 1: Balancing parenthood with business

Shock and excitement. That’s what I felt a few months ago (and still am!) upon hearing that my partner and I were expecting twins. Over the last few weeks, amongst the many thoughts swirling around my head, I’ve been thinking about how the inevitable change in my life will also change how I approach business.

I am curious – how does this entrepreneur graduate to ‘parent-repreneur’?

Off the bat, there’s the obvious stuff like building furniture (and bolting it to the wall, apparently!) and learning how to feed these bambinos. This is all new and exciting, but in a bid to be able to keep up the momentum in work and life, I’ve been looking at ways I can change my business to help me be the best parent I can be.

But how?


🔄 Replacing myself

Sounds a little dramatic. But what I mean is, especially as a business that specialises in unlocking time and building automation, it’s only natural that I find ways to offload as many of my deliverables as possible, replacing them with tasks, apps, automation, or simply third-party help.

📊 Filling the pipeline

Oh, if only it were that easy. It does seem a sensible course of action, though, particularly with the view that I’ll be taking paternity leave and would love to go away knowing there’s plenty of work to keep everyone busy.

Meeting other parents 

Chatting to fellow parents, parents-to-be, or experienced parent-folk is a very sensible thing to do. I want to hear about the experience of others and how they’ve balanced children (figuratively, not literally). And that’s warts and all – I want the good and bad experiences because, let’s face it, nothing is ever plane sailing.

Ultimately, I am hugely excited about this new adventure, and I remain optimistic that my existing approach to work—one that is flexible and agile—should fit well with what’s about to happen.

If you’re a parent, I’d love you to join me on this journey, whether that’s through calls, comments or even coffee. I can’t promise I won’t be knee-deep in diapers, but I will endeavour to continue this #parentrepreneuer series.

Apparently, they’ll choose to come along whenever they feel like it – and I trust they’ll do it with some grace and aplomb! Their papa’s a nerd, goodness help them, so they will need some kind of running start.


They did choose their own arrival time – the twins arrived a few weeks ahead of schedule. My wife, Sarah, is doing well, and continues to amaze me every day. I’m a very happy man. Here we are reading them Harry Potter and the Philosopher’s Stone. It’s been a hit so far and we’re saving to put them to Hogwarts.


Keep up with the parentrepreneur journey

If you’re an expecting parent, a “thinking about it” entrepreneur, or a seasoned parentrepreneur, I’d love you to follow along. I’ll be posting regular updates here and on my LinkedIn (sleep permitting).

Or, if you’re a business owner looking to free up your time for parenting, general life stuff, or you’d simply like to scale up and make more money, then contact us.

Read blog number two here.

Make your own luck in business with the ‘four types of luck’

I recently read a blog by Sahil Bloom and fell in love with ‘the four kinds of luck’ and the concept of increasing your luck surface area. It’s a very optimistic and freeing idea. But it also just makes rational sense, and there’s real beauty in the simplicity. 

Not everything has to be measured. Not everything has to be a KPI. You can just do more good things, do it with good people, and your luck ought to improve according to the theory.


What are the four types of luck?

Dr James Austin, a neurologist, published ‘Chase, Chance & Creativity: The Lucky Art of Novelty’. According to Bloom, in the book, he defined four distinct types of luck:

  • Blind Luck
  • Luck from Motion
  • Luck from Awareness
  • Luck from Uniqueness


  1. Blind Luck
    This is arguably the best kind of luck – luck that occurs accidentally. It takes precisely zero effort and can strike at the most unsuspecting of moments. Think of it as a random occurrence. A frequently used example is winning the lottery, but of course, you’ll need to have bought a ticket. So to us, Blind Luck is even more random – perhaps being given millions by an absolute stranger.


  2. Luck from Motion
    This is a scenario where a little action on your part has triggered a lucky moment. By creating motion, you are ‘stirring the pot’ and helping somewhat random ideas collide. An example here might be saying ‘yes’ to more than you usually would, or reaching out a little further to make new connections, resulting in a big contract or unexpected referral.


  3. Luck from Awareness
    Now we are in a scenario where your own knowledge, experience and expertise act as a kind of ‘luck sonar’. Whether you know it or not, you’ll be good at spotting a lucky opportunity in your sector, so Luck from Awareness is the result of you positioning yourself in a way that benefits your business and the businesses around you. An example here might be pivoting your business or strategy to encompass an emerging market or new technology and then landing some work in said area.


  4. Luck from Uniqueness
    People in this scenario are seen by others as ‘routinely lucky’. You’ve become so good at 2 and 3 that you now move into 4, an existence where your unique attributes make you one big luck magnet. This is more common for businesses or individuals that have put in the time (often years) to perfect their unique craft and strategy, so much so that their reputation alone is bringing in lead after lead.

Luck Razor

Over the subsequent decades, these concepts have been applied to business in many ways, but the approach that rang the most true with me was the ‘Luck Razor’ – a theory that helps you make a choice when you’re faced with two paths or two decisions.

“The Luck Razor is for choosing between two paths.
Choose the path that has the larger luck surface area.”

Or more simply, which is the most likely to lead to me or my business ‘getting lucky’? To be able to make this choice, we first need to understand the four types of luck in more detail.


For us, it’s about opportunity 

Maybe luckortunity? Okay, that needs work. Let’s not make up words. But to summarise, we believe that Luck from Motion and Luck from Awareness (2 and 3) is something every business should be doing as much as they can. For us, that’s doing good things with good people, learning how to recognise good opportunities and being more strategic about your brand identity and business strategy. With 2 and 3, comes 4, and 4 looks like a pretty cool place to be.


Don’t get too wrapped up in measurables

Many sectors are driven by numbers and deliverables, ours in particular. But don’t let it rule everything you do. We believe that simply ‘doing good’ is enough and doesn’t necessarily need to be measurable. Of course, the goal is to get some kind of return, but that could be something as small as making one connection off the back of putting out four or five case studies. Applying a ‘worth’ to every marketing activity you do sounds wise, but is it?

“We want one lead per case study within the first week of it being published.” Why? Where did you pluck that number from? What’s the logic? Show me your workings! The luck theory and the idea of surface area takes the pressure off a little and focuses on incremental ‘doing’ actions, that over time, should compound and result in more ‘getting’.

Remember, every little thing you do when it comes to your business, your brand and your marketing is increasing your luck surface area. And sometimes, the old phrases ring true. ‘What goes around comes around’ can quickly become a business mantra – if you put enough ‘good’ into your work, people, clients or community, some ‘good’ will eventually come back.


The concept of ‘surface area’

By improving incrementally, which is the most natural way to progress through these four stages, you will find yourself at a place where you have to think about your uniqueness. 

  • What makes you different?
  • Why would someone pick you out from the crowd?
  • What can you deliver that makes your clients shout about you to others?

Whilst a business should never plateau, reaching stage 4 and really nailing your USP is the holy grail, and it’s something we’ve been thinking about a lot lately.

If you’d like to explore more about the four stages of luck, check out Dr James Austin’s book, and if you’d like to chat about it with something, I’m all ears!


We were inspired by Sahil Bloom’s podcast, ‘The Curiosity Chronicle’, which breaks the subject down really nicely.