An event management web app for one of the UK's leading B2B event organisations.
Improved project management, better budgeting and reporting capabilities, and company-wide Xero integration.
The brief
With bespoke events and a wide range of variables across locations, keeping track of individual projects was a challenge for our client. They required new event management software that matched their highly creative and innovative business model.
Their ideal system would provide powerful segmentation and financial insight into each event, the ability to produce company-wide revenue and profit reporting, and the option to track third-party costs and how they relate to industry-standard margins.
Bespoke web app development
We developed a web app addressing shortcomings in the client’s management and reporting systems, allowing real-time tracking of individual projects, and streamlining the flow of information to the senior management team.
Project profitability reporting
The web app enabled managers to improve the accuracy of financial reporting for each individual project – an essential factor in a business where each event is unique with its own set of variables around pricing, suppliers and margins.
Integration with Xero
We created a fully-integrated platform connecting project operations with the client’s accounting system, allowing them to automate invoicing and record keeping.
The result
Our web app significantly improved reporting, enabling clear, granular oversight of KPIs, finances and time. This allowed the leadership team to identify events where profitability was being compromised and make adjustments.
We greatly reduced admin times and increased the accuracy and speed of reporting, keeping the management team on top of events as they were happening.
By moving from Excel, the system allowed greater control of user permissions, so information was only seen by those authorised to do so.
The client was delighted that we succeeded in ironing out their reporting issues and, by working in close partnership with their accountant, we had fully retained the strengths of the system we replaced.
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