The new tool drastically reduced the amount of time to assemble a quote, improving productivity in the sales team. Quotes are now highly competitive whilst protecting margins, which has been fundamental in driving up new business and maintaining profitability.
Sales staff reported the tool as being easier to use than the previous system and enabling them to work more flexibly and effectively. Senior staff can also adjust margins through a centralised control system when necessary, as well as gaining a clearer view or overall sales activity.