Ace Media PR reporting in Excel
CREATING AN ALGORITHMIC TOOL TO ENHANCE ACE MEDIA REPORTS
The Client Challange
The client was already using Ace Media whose software offers a range of sophisticated PR reporting tools. This facilitated most of the reporting they required but a key part of their offering was a more nuanced approach to the results of their campaigns in which they score themselves on very specific criteria. Rather than simply reporting on the reach and penetration of their campaigns, they have developed ways to analyse the quality and depth of their impact.
They were keen to carry on using Ace Media’s products but were having to undertake certain aspects of their reporting manually and this was extremely time-consuming.
They wanted to find a cost-effective way to produce the specific reports they wanted without having to significantly reconfigure their current reporting arrangements.
The new tool enabled the client to create highly sophisticated and in-depth reporting that helped differentiate them from competitors. Their ability to drill down into the quality of interactions and conversations that people were having about their client’s brands, enhanced appreciation of their offering and strengthened their relationships.
But, perhaps most importantly, it didn’t require a costly upheaval reconfiguring their existing reporting processes. And, of course, it helped save considerable amounts of administration time which had been spent every month, manually processing the data.